There is a company that actually promotes itself as the ultimate spam machine. They call themselves “The World’s most powerful Social Media Advertising System”. AtomicTweets® is a fully automated spamming system.
Social Media is about relationships and engagement. Evidently the folks at AtomicTweets®
haven’t grasped that concept, nor have they explained it to consumers. According to the sales pitch, “you don’t have to be a Twitter
expert, or even have ever used Twitter”, to use their product “to drive tens of thousands of highly targeted customers to your website and/or brick-and-mortar businesses, with EXPLOSIVE RESULTS!”
Anyone who has used Twitter or understands the culture of Twitter also know that this technology will piss off tens of thousands of “highly targeted customers”. I keep an eye on new followers and mentions from anyone I’m not following, Whenever I see my name being used in a spam mention, I blog the user. Just last week I sat at my desk blocking one user after another, sending the same spam. As fast as I would block, another account would mention me again. Today, I’ve decided to do my part in ridding Social Media of these intruders.
AtomicTweets® claims that it sends “HUNDREDS OF THOUSANDS OF TARGETED MESSAGES PER NIGHT TO A TARGETED AUDIENCE WITH YOUR URL! THESE ARE PEOPLE WHO JUST FINISHED ASKING FOR YOUR PRODUCT!” Well, that is just BS! The program is capturing my Twitter username and mentioning me in their Twit-spam. I never mentioned any products to prompt their auto-response.
Some companies are using auto-engagement technology that listen for keywords, then (supposedly) when appropriate, chime into the conversation with their marketing message. This can work when the auto-response is relevant to the conversation, but as I witnessed last week, the software had better be accurate, and the message better be relevant, or more harm than good is done to the brand. Kraft Foods made a major blunder with it’s new auto-engagement (an oxymoron) software. Perhaps, luckily for Kraft this blunder quickly became a discussion topic in a Facebook Group (of which I am a member). John Cass, another member of the group wrote a blog
about the incident and contacted Kraft about the intrusive messaging. The PR department said they had nothing to do with it, then shifted the ball to the Community Marketing Department who confirmed that the messages were automated, and the system was new and being tested. The final result was Kraft disabling the system.
What AtomicTweets® is doing goes well beyond the boundaries of the Kraft faux pas. The company actually says this on it’s website:
WORRIED ABOUT HAVING YOUR ACCOUNTS BANNED BY TWITTER? DON’T BE, IT MATTERS LESS THAN ZERO BECAUSE WITH OUR SYSTEM YOU AUTOMATICALLY BUILD NEW TWITTER ACCOUNTS AS FAST AS YOU LOSE ‘EM, NO KIDDING! BUT WE ALSO PROVIDE TOOLS TO MAKE YOUR ACCOUNTS ROCK SOLID IF YOU SO WISH, IT’S COMPLETELY IN YOUR CONTROL, AND IT’S ALL AUTOMATED SO THAT EVEN A 10 YEAR OLD COULD CREATE 50,000 TWITTER ACCOUNTS WITH NP!
Twitter prompting suspends accounts when they receive spam reports, but the folks at AtomicTweets® will just keep creating new accounts to spam us with. It comes as no surprise that this company doesn’t not have a Twitter account, at least not one associated with it’s business name. A Facebook page exists with a whopping 4 fans, probably all employees or partners.
AtomicTweets® Facebook Profile pic tells us something about it’s philosophy and tactics.
If you don’t understand Twitter or Social Media marketing, don’t be stupid or lazy enough to hand this company any money. You can do all of the research you need to do just by searching Google. If you don’t have the time or inclination to do your own homework, hire a consult or agency who understands the medium, and how to do it the right way.
Posted via email from JoAnn Lefebvre | Comment »